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Yoga cards
Illustrations based on real people from the community, compiled into yoga card sets as an offline medium.
Illustration
Verpackungsdesign
Printdesign
Layout
Text: Alina Altseimer Yagom | 2023
With the intention of creating a diverse visual language for the yoga cards and appealing to practitioners at different experience levels, the idea emerged to involve Alina's community. Members were invited to pose as models for the illustrations in various yoga poses. The resulting sets represent a diverse community with different body shapes, emphasizing the accessibility of yoga.
The illustrations are characterized by their slightly simplified, naturalistic style, making the yoga poses and their variations easy to understand. The layout found effectively conveys the yoga poses in a clear and simple manner. The cards not only provide in-depth guidance for individual poses but also offer the opportunity to create connected flows.
In addition to the card sets, the idea arose to create a pose overview poster using the illustrations.
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